UAFS Launches New Website to Support Recruitment Efforts


Terisa Riley, Chancellor of the University of Arkansas-Fort Smith, appeared as a digitized character in a retro video game version of Super Mario to celebrate the university’s redesigned website.

The university launched its revamped website – still – on September 21st. The new website, which is part of the marketing budget, will cost approximately $ 40,000 per year in maintenance, security, licensing, and system support.

Chris Kelly, senior marketing director at UAFS, said it was important to invest in the website as it was an “integral” part of the recruiting process.

“An institution’s website is the first port of call for most students and their parents when deciding which university is right for them. It’s our main marketing tool and we knew it was time to upgrade, ”said Kelly.

Not only does the upgrade help prospective students, it also helps current students by making myUAFS, BlackBoard, LibGuides, and Navigate more accessible.

“The beautiful, tidy design demonstrates a student-centric strategy that ensures our web content is always accessible, up-to-date and of course mobile-friendly in order to tell our story more effectively and completely,” said Riley, easier to find, and the site’s architecture was deliberately designed that way designed to streamline data and avoid redundancies. ”

Chancellor Terisa Riley appeared in a Mario game to announce the launch of the new UAFS website

The Institute of Marketing and Communication has spent more than a year modernizing, redesigning and updating the website to “fully align with the university’s new visual brand and better support its core institutional values”.

With the help of the UAFS web team, Kelly moved and updated more than 2,000 pages of content to the new website.

“Our goal from the start has been to create a website that offers the same supportive and informative experience that our students, faculty, and staff have come to expect from UAFS,” said Kelly. “The new design, the simplified menus and the updated architecture all ensure that our digital campus is just as inviting as our physical campus.”

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