SWINDON-based construction company Beard has appointed Melissa Barber to the newly created position of Head of People and Communications.
Beard Vice Chairman Neil Sherreard said: “This new role was created to help us move the company forward as part of our ambition to be better tomorrow than we are today.
“In addition to leading our marketing activities with responsibility for promoting the brand, Melissa will take the lead in developing and directing our people strategy and culture work to ensure we continue to attract and retain the best employees.”
The position is described as bringing together employee and customer experiences to connect with the vision and values of the company, which operates across southern England with offices in Swindon, Guildford, Oxford and Bristol.
Melissa, a professionally qualified marketing professional with over 15 years of experience in the construction and housing industry, takes on the role after serving as Beard’s communications director for two years.
She is a board member of the Elim Housing Association which owns and manages around 800 homes in South West England and South Wales.
She said: “Beard recognizes the importance of people, be it internal or external.
“The creation of the new role underscores this focus, bringing together and spearheading the employee lifecycle and the customer journey.
“The goal is to drive and embed the organization’s vision and values to strengthen and build brand awareness internally and externally.
“I will focus on culture and well-being, which have always been important at Beard but have become even more important as a result of the pandemic.”
Founded in 1892, Beard undertakes design and construction, new construction, restoration and renovation of a range of projects.
Accounts released last March showed the 128-year-old company started 2021 in a good position, having posted sales of £136m and profit of £3.5m over the last 12 months, while running over a had strong treasury and no debt on its books.
The family run business has completed a total of 31 projects including the refurbishment of the iconic Swindon Carriage Works and a brand new training facility for Premiership rugby club Bristol Bears.