Buza, Ice Cream Gallery / Jonathan Canetti Architecture & Design + Simon Barazin

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Buza, Ice Cream Gallery / Jonathan Canetti Architecture & Design + Simon Barazin

© Ido Adan© Ido Adan© Ido Adan© Ido Adan+ 15

© Ido Adan
© Ido Adan

“Buza”, the Arabic word for ice cream, is a boutique ice cream brand. It is an Arab-Jewish partnership that began a few years ago in the Galilee district of northern Israel. Buza’s little ice cream factory is located on Kibbutz Sasa, at the foot of Mount Meron overlooking lush apple orchards; And the first shop opened a few years ago in the nearby Arab village of Tarshiha.

© Ido Adan
© Ido Adan

As a modern third wave ice cream, Buza specializes in natural and unique flavors from local products. When designing the Tel Aviv store, the architects Simon Barazin and Jonathan Canetti wanted to incorporate all of the brand’s values ​​into the space and create a modern, simple and sophisticated place. The 50 square meter area was not viewed as a shop, but rather as a small gallery where you can taste the unique flavors of Buza.

Isometric view
Isometric view
© Ido Adan
© Ido Adan

The basic idea behind the design was to create a continuum of surfaces. The counters, walls, stands and floors all consist of surfaces that combine to form solid shapes in the room. All these surfaces are covered with the same tiles; a single material with a strong impact that is the main protagonist of the space.

© Ido Adan
© Ido Adan
© Ido Adan
© Ido Adan

The green-petrol shaded tiles used are full-bodied rectified ceramic tiles. The marble-like texture is created by the material itself and not applied like most common ceramic tiles. This means that every tile is different and has a natural look. These very hard-wearing tiles have a smooth, matt surface and are very pleasant to the touch. So you can sit, lean and walk on.

© Ido Adan
© Ido Adan

This particular shade of green refers to the green landscape from which Buza comes. The same natural landscape of Galilee is also displayed on a large 3 meter long light box. The color of the room should also complement the newly designed ice cream cups and packaging. A series of five abstract posters is displayed on the long wall of the shop. They were created as ice cream-inspired works of art by Evian-Saggi Studio, the graphic designer who re-branded the packaging.

© Ido Adan
© Ido Adan

The lights and illuminated logo signs were also made to measure with cool white LED light. The clean space of the ice cream parlor contrasts with the harsh urban environment that surrounds it and offers a quiet retreat.

© Ido Adan
© Ido Adan



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